It’s a classic a case of hip-notic marketing. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Brilliant!

Time 6:15 We are working our way through the Heartland of America on our way down to the South by Southwest Interactive festival. The more social we get online and on our phones, the more it seems we want to meet in person. That’s why Rick Mahn and I are

Time 12:04 Mobile is everywhere and that means should your company be there? I hesitate to say yes because I don’t think mobile is a must be for every company. I think mobile is not a platform but a condition, a relationship between information, consumer,

Time 24:33 You know I could have done the solutions headline and just throw a number in there, but I hate those things. The hungry part is because in some of this podcast we talk about Facebook and restaurants. Facebook Marketing, An Hour A Day is a book by

Time 33:34 Ideas are wonderful things, especially when they are the basis for action and evaluation. Creative marketers can be a tad like the Jackie Gleason’s character Ralph Kramden in the television series The Honeymooners. (this show will resonate

Time 21:13 Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social

Time 22:27 This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum, April 20-23. This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering

Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. When there is leadership,

As I watched the Super Bowl the talk online was about the commercials and brands. The online chatter focused on the medium and interruptive ads. Although I’d be hard pressed to say that these ads were an interruption, at least during the Super Bowl, ads

Time 19:56 What if… No ifs about it, you can. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Just think, off to the scene of some speech by a senior executive, a product